newborn toys

Gentle First Friends

Designed for tiny hands & growing curiosity

From their very first weeks, babies begin exploring the world through touch and motion. That’s why our newborn toys are thoughtfully designed to encourage early sensory development in the most natural way. From the comforting embrace of a soft plush toy to our fun play mats, each piece sparks joy while helping babies develop their senses. The natural rubber teethers are gentle on sore gums and easy to grip, making it a must-have for teething moments.

Gentle textures and playful movement from the very start

With soft crinkle toys, plush animal friends and gentle rattles, little ones are invited to discover texture and movement through safe and sustainable materials. Curious how other parents use our toys? In this blog post a few mums share their experience.

Thoughtful gifts for new parents

Whether you're shopping for your own baby or seeking a meaningful gift, our newborn toys make timeless keepsakes. Match your baby’s favourite plush toy with a soft blanket from our ranges.

Discover our full range of gentle and joyful newborn toys—because every moment of play should be full of wonder.