toys

Endless play, discovery and growth

An animal friend by your side for every playtime

Play is a magical part of growing up. It is the way babies and toddlers learn to understand the world,  with their hands, their senses and their imagination. In our Playtime collection, you'll find everything you need to support that imaginative and developmental play. From wooden toys and sensory baby toys to bath books, activity mats, books, puzzles and games. Each item has been carefully designed to spark imagination and develop skills through play.

Designed for little hands and big imaginations

The wooden toys include everything from rolling wheels, push and pull figures to stacking blocks and bead mazes. The newborn toys are for the little ones, with soft rattles, teething rings and cuddly toys for soothing moments. For active little ones, there are activity toys such as spirals, play mats, balls and more. Even bath time becomes playtime with our cheerful bath books and bath toys. And for slightly older children, there are games, books and puzzles that stimulate imagination and concentration.

Sustainable toys that last

Each piece is made with attention to detail, safety and the environment. We use natural and sustainable materials, such as organic cotton and FSC-certified wood. Our animal friends – from Mr. Lion to Mrs. Elephant – are there to play with, cuddle and make memories with for years to come.

Fancy some fun? Let your child discover the world with toys that are not only fun, but also good for them.